Symbolism
A Distinct Icon with Deeper Meaning.
Many ask, “Why Afrohead?”
The Afrohead is more than a logo—it is a symbol of beauty, pride, and the diverse spirit of Caribbean people. Built into the design is the “mind’s eye,” a reflection of wisdom, creativity, and vision. It honors those who have shaped this rum’s journey over the years—distillers, dreamers, travelers, and storytellers.
It’s a bold and memorable mark that resonates across cultures, reminding us that rum, like people, is best when it brings us together.
The Crown
Nestled at the heart of the AFROHEAD icon is a representation of the Miss Bahamas crown. This symbol pays tribute to the women crowned Miss Bahamas, who not only serve as one of the original inspirations behind the naming of AFROHEAD Rum, but who also continue to be representatives of the deeply respected and admired Island culture.
Junkanoo
While the roundness and shape of the afro is completely unmistakable, the circles and wave-like ornamentation lining the outside of the AFROHEAD icon are intended to create a subliminal “Junkanoo”-like headdress treatment. Junkanoo is a celebration that welcomes costumes, music and dance in honor of the island’s rich culture.
Creation
This universal symbol represents creation, vitality, life, and harmony. Its flowing movement represents the constant evolution and ever-present strength that exists within mother nature, and the desire she instills in people that inspires pursuits of greatness. AFROHEAD Rum strives to embody this same mentality: each sip is meant to inspire.
The Mind's Eye
AFROHEAD Rum tells a story that extends far deeper than flavor profiles. The mind’s eye refers to a being’s perception beyond the five principal senses; it’s able to perceive the world and interpret its energy.
The Sun
The sun is a symbol that represents the dawn of a new era; the start of something new and exciting. AFROHEAD Rum brings new meaning to a love of rum, and inspires a new era of premium spirit connoisseurs.
